New Business: Know Want You Want Before You Ask!

There is an art to having good conversations; and when you're in business trying to sell your services, this skill becomes ultra-important. The reason is obvious, time is limited and out of respect for everyone's busy schedules, you need to get it right every time.

For instance, if you are calling someone important for the first time (a cold call) you may not get another chance with them anytime soon if your first impression is not ideal. Furthermore, it's been estimated that it takes 10-30x more energy to fix a mistake than to prevent it in the first place; and for a busy person like you, this would be the worst case scenario that you need to avoid. Do it right,  however, and the rewards can be extremely gratifying.

Doing it right also means that it has to be authentic for you; it has to reflect who you are as a person and what brand of service you are offering to your ideal customer.

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It means that you have to be very clear about your business proposition before you begin your approach.

If you aren't entirely clear about this, you owe it to yourself, your valuable time (that can never be retrieved back), and the money you're investing in your business to figure it out so that you can get it right, each and every time. 

Knowing what business you want (and don't want), and how to get it while-in-motion greatly reduces or eliminates anxiety and promotes a general sense of well-being.

When we feel good and are confident about ourselves, we are more creative and operate in what is known as "flow", drawing other positive energy towards us.

We not only achieve more, but enjoy work and our "whole life" so much more. 

It means that you have to be very clear about your business proposition before you begin your approach.

If you aren't entirely clear about this, you owe it to yourself, your valuable time (that can never be retrieved back), and the money you're investing in your business to figure it out so that you can get it right, each and every time. 

Knowing what business you want (and don't want), and how to get it while-in-motion greatly reduces or eliminates anxiety and promotes a general sense of well-being.

When we feel good and are confident about ourselves, we are more creative and operate in what is known as "flow", drawing other positive energy towards us.

We not only achieve more, but enjoy work and our "whole life" so much more. 

Since all communication begins within, the focus should always begin with you.

About the Author Linda Reddin

Linda Reddin, CEC, PCC, is founder of A Strategic Edge Coaching in Kamloops, BC Canada, dedicated to helping leaders and business owners become excellent communicators and inspiring leaders of successful enterprises and the people they serve. In her free time, Linda enjoys cooking healthy food, hiking, reading and has an active yoga lifestyle.

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