A Strategic Edge Coaching

A Strategic Edge Coaching helps managers and CEOs enhance their leadership influence to create successful enterprises. We do this by meeting people where they are and taking them where they need to go. By learning self-management and leadership principles, we help clients hone their strategic edge.

 Executive Coaching is our passion, the crucible to produce results that matter and change that lasts.

We believe that:

  • Employees are the engine of a company, and a leader is a mechanic. Therefore, the actions of a mechanic, good or bad, directly affect the engine output. With this in mind, good leadership is vital for every organization.
  • Leadership is deeper than a role. It's an attitude of servitude, gratitude and commitment to responsibility. 
  • Not everyone has the emotional stability, fortitude or intellectual capacity for leadership. But for those who do and are willing, an aspiring leader lies within. When we connect such people to their values, we activate their higher selves. Once aligned with the company mission, the potential for success is unlimited! 
  • Our role is to help clients access their inner power. And then fine-tune the engine for the tasks ahead. 

our unique approach

Discover how we make a difference with your company

We provide leadership development - supported by coaching. Our programs entail more than learning concepts and tools. Clients apply what they learn in daily interactions and reflect on their actions during their coach sessions. Our comprehensive approach is practical, real and results in change that lasts. 

Meet the founder


I'm  Linda Reddin

It can be lonely at the top! But, competing priorities and being in the thick of things can obscure vision and lead us to make bad decisions. My job is to help you find clarity, direction and become a more effective leader. You'll learn new habits to help you see clearly and work smarter. You'll discover new approaches to deliver the results you need. 

My Background

I began my working career in banking. After finding myself single with two half-grown sons, I transformed my job as an Accounting Clerk into a fast-track career. With hard work, self-study and luck, I proved my capability to meet and exceed sales expectations at home and abroad. After a four-year stint in Ireland, I returned to Canada to accept my first Bank Manager role. This happened within seven years of my career.

The Role that Shaped My Future

The Challenge: Expectations are high, but resources are low.

The Branch Manager's role was to launch the first flagship branch for the recently merged credit union. The position demanded someone who could lead an untested sales and service platform with a brand new team.

Corporate expectations for the branch growth tripled from previous years' results, but the staff complement was lean. In addition, corporate training programs were not yet available, and the employees were green.

What Happened

In the beginning, I took every loan, mortgage, mutual fund appointment and trained employees in-between. I had to work before/after hours and on weekends to complete paperwork and file reports. In addition, I used many weekends to build relationships within the community and expand our market share.

As a result of our efforts, the branch tripled in asset growth after our first full year. We also scored off the chart results in customer satisfaction and branch efficiency.

During my five-year tenure, the branch continued to exceed results in revenue and customer satisfaction. Furthermore, we consistently ranked #1 or #2 for branch efficiency out of 21 branches over 20 quarters.

The Revolving Door

Management took notice. I became so skilled at developing others that our branch became the prime location to find, promote or move employees to other struggling locations.

A New Career Path Emerged

I grew weary of the hamster wheel. I discovered how supportive coaching was as a client and rewarding as a coach. Ready to retire my role as the region's unofficial trainer, coaching became my passion and calling.

I left the role in January 2009 to commit 100% to my training at Royal Roads University and became a Certified Executive Coach.

After the program, I trained and became a licensed facilitator for SDI™ Relationship Intelligence in 2009.

Shortly thereafter, A Strategic Edge Coaching was born.

Our History

Leadership Coaching, Specializing in Communication

We opened for business in October 2009. Since then, A Strategic Edge Coaching has helped busy managers and business owners find clarity and direction to become better leaders and find balance in their lives.

Communication skills, verbal or written, are Linda's specialty. Through one-on-one coaching, she has helped struggling managers find their voice and elevate their purpose. In addition, as a licensed facilitator for SDI™, Linda delivered practical communication skills workshops for company teams and entrepreneurs in the community.

Fast Forward to 2019

Over the years, Linda learned that reliable results came from a a solid leadership foundation, built from the ground up. Thus, the Leadership Foundations Program was born.

The Leadership Foundations program begins with the most critical leadership skill- communication skills. The Relationship Builder Course – Communication Skills for Leaders is a core component of the program, or can used as a standalone course. The program expands into the five practices of outstanding leaders as outlined in the book Legacy Leadership by .

The Pandemic of 2020 - Renewed Focus on Healthy Lifestyle

During the global upheaval of 2020, Linda reinforced health and well-being as essential for leadership effectiveness. In addition, lifestyle is crucial for meeting the demands of a corporate athlete in a VUCA world.

A yoga instructor since 2016, Linda expanded her corporate offerings to share simple meditations, lifestyle guidance on diet, exercise and yoga for a healthy body, healthy mind. Please find out more on our Lifestyle page.

New Developments - October 2021

Over the years, we've noticed a need to provide practical training on a broader scale and depth. 

Launching soon is our online training program: set your own pace and place to learn.

Sign up for our newsletter & get a free trial of our upcoming course, Rules of Work for Managers

Stay Informed. Subscribe early on and take advantage of pre-launch pricing. 

What Our Customers Say:

Linda comes from a calm position of confidence that is appreciated. Her integrity allows you to become completely honest with her. Linda has been part of great change in my life.


Linda leads with heart and respect in her coaching exchanges. She brings years of experience and knowledge as a leader in the banking industry. Along with heart, warmth and intuition, she demonstrates the critical thinking and logical steps required to resolve any problems. She is a dedicated and committed team player with who I have had the pleasure of working. Linda is an asset to anyone wanting to work with her in her role as an Executive Coach."


As a coach, Linda is really encouraging; when you have HR issues you have confidentiality issues. It was so nice to have someone safe to talk with and sort things out. Linda had a way of wrapping everything up neatly at the end. Coaching was an excellent fit for our entire organization. It helped me out in so many ways."


Improved Skills

The coaching from Linda reduced my stress. It was supportive, and I learned a lot. I am a lot clearer about what my role is, what the owners expect of me, and what I need to do." 


Coaching helped. I re-learned patience with people, dealing with behavior and not taking things personally. I also learned how to listen and cooperate with others to find solutions. Linda, you are very good at what you do." 

operations MANAGER, telecom CO.

Coaching allowed me to get the crux of the issue, clarity in seeing the bigger issue. It provided the support I needed and became the impetus for taking action. I also learned tools for communicating through difficult employee issues, which was very helpful."

director of operations, national non-profit

Transform the Burden of Leadership into the Honor it is!

 The struggle is real but suffering is optional. So let us help you find joy again & become your best self! 

We're Committed to Your Success

  • We have ready made solutions drawn from years of experience and experts in leadership development.
  • All the leadership essentials- self-mastery, communication, relationships, coaching, balance are covered. 
  •  Coaching connects you to your higher self, to become your best self. We activate the leader within you!
  • Your success is our success. We stand behind our offerings. When you're happy, so are we! 

We use our experience to create yours

The world needs good leadership like never before. Our goal is to share our knowledge as far as it can go. 

We hope you'll join us. Book a Free Consultation to find out if Coaching is right for You!